Tattersalls: The Glittering Arena of Thoroughbred Sales @ Divya Gurnay.

I had the good fortune of being present as an active participant, at the Mecca of thoroughbred racehorse sales, in the heart of Newmarket, England. Yes, I was at Tattersalls.  

Tattersalls stands as the crème de la crème of thoroughbred sales arenas across globe — a place where rich history and tradition, extreme wealth, the greatest moguls of horse world from across the world, and preeminently outstanding equine excellence, collide in a spectacle, that is as much about prestige, as it is about pedigree.  It is a bloodstock auction house that facilitates the sales, acting as the intermediary for both the sellers (consignors) and the buyers (consignees).  

For over 250 years, this iconic auction house has drawn a glittering international clientele: aristocrats in bespoke suits, global investors with deep pockets, and bloodstock agents whose reputations are built on spotting the next champion.

Here, the stakes are monumental. Yearlings with blue-chip pedigrees can fetch seven or even eight-figure sums in British Pounds. For instance, mare Marsha,  fetched 6,000,000 guineas, 8.4 million dollars  or around 71.5 crore Rs,  at the 2017 December Mares Sale. The price set a new European record for a horse sold at auction.

 'You Got To Me', a Group 1 Irish Oaks winner  was sold for 4,800,000 guineas or 6.9 million dollars or almost 57 crore Rupees.  'Frankel Filly', a daughter of the dam Aljazzi, was purchased for 4,400,000 guineas, or 5.5 million dollars or about Rs 60 crores. Other notable very high value horses sold at Tattersalls  were, 'Sea The Stars Colt',  'Vertical Blue', 'Frankel Colt' all sold for millions of Guineas, and the  show promises to continue. The  proven racehorses and broodmares trade hands for fortunes that make the world of ordinary business seem quaint. 

Each horse is presented with meticulous care, catalogued with precision, inspected for soundness, and showcased with the kind of attention to detail that reflects centuries of breeding expertise.

But Tattersalls is as much a theatre as it is trade. The tension is palpable as the auctioneer’s gavel rises and falls, punctuating moments of high drama where fortunes are made in seconds. 

Champagne flows, deals are whispered in hushed tones, and alliances are forged among the gentry and racing dynasties that make up its elite audience.

 To witness a sale is to step into a world where heritage, ambition, and wealth intermingle, and where the promise of a future champion can ignite a bidding war that leaves hearts racing.

For anyone passionate about thoroughbreds, Tattersalls is more than a marketplace—it is a rite of passage, a pilgrimage to the very epicenter of the sport, where the past and future of racing converge under one historic roof.

Author Divya Gurnay is a keen horsewoman, being trained in breeding and sales of Thoroughbred horses in England. A High court Advocate from India, she also has a Postgraduation in Human Rights, and a master's degree in Mass communication. She is also a qualified Mountain climbing instructor from world's best mountaineering institute, named NIM,  run by the Indian Army.

The Silent Abuse of Horses in India

They are among the noblest of animals — symbols of grace, power, and loyalty. Yet across India, from the tourist trails of Jaipur and Mumbai to wedding processions and racetracks, horses often endure silent suffering under the weight of human neglect and exploitation.

Despite their historic role in India’s culture and economy, the welfare of horses remains a neglected chapter in the country’s animal rights discourse. The grandeur we associate with horses hides a grim reality: overwork, malnutrition, inadequate shelter, and cruel training methods continue to define their existence in many parts of the country.

The Many Faces of Abuse:

In cities such as Delhi, Mysuru, and Pushkar, carriage horses are made to trot endlessly on blistering asphalt, pulling tourists or goods that far exceed their strength. Wedding and festival horses are painted, covered with heavy ornaments, and exposed to loud music and fireworks that cause immense stress and trauma.

At racecourses, the image is more polished but no less concerning. Young horses, barely three years old, are often pushed to peak performance through harsh training regimes. Injuries are frequent, and horses that can no longer race are quietly discarded, sometimes ending up in the unregulated meat trade.

Beyond visible cruelty lies systemic neglect — insufficient nutrition, lack of veterinary care, and absence of retirement shelters. For every celebrated racehorse, there are hundreds of carriage and working horses whose lives end in exhaustion and anonymity.

The Legal Framework: Strong Words, Weak Will:

India’s Prevention of Cruelty to Animals Act, 1960 (PCA) remains the cornerstone of animal protection law. It criminalises unnecessary pain and suffering but prescribes meagre penalties — as little as ₹10–₹50 for a first offence — a figure that has barely changed since the law’s enactment.

Supplementary rules, including the Prevention of Cruelty to Draught and Pack Animals Rules (1965) and the Performing Animals (Registration) Rules (2001), provide specific protections for working and performing horses. The Transport of Animals Rules (1978) also restrict long-distance movement without proper rest and hydration.

However, enforcement is poor. Monitoring by local authorities is inconsistent, and cases rarely progress to conviction. Much of the actual intervention on the ground comes from overworked animal welfare groups such as People for Animals (PFA), Brooke India, and FIAPO, who often step in where the State withdraws.

Horse Racing Ethics: The Glamour and the Gray Areas:

Horse racing in India operates under the aegis of the Turf Authorities of India, an umbrella body overseeing six major race clubs in Pune, Bengaluru, Hyderabad, Kolkata, Chennai, and Delhi. These clubs maintain veterinary protocols and regulate doping, yet transparency remains a challenge.

Critics argue that commercial interests often override welfare considerations. Overbreeding to meet racing demand leads to surplus foals — many of which never make it to the track. The use of whips during races, performance-enhancing drugs, and inadequate post-race care are ongoing ethical concerns.

Unlike in countries such as the United Kingdom or Australia, where retired racehorse retraining programmes are institutionalised, India lacks structured aftercare. In the UK, the Retraining of Racehorses (RoR) charity, supported by the British Horseracing Authority, finds new careers for ex-racehorses in show-jumping, therapy, and equestrian sports. In Australia, the Off the Track initiative plays a similar role.

In India, once a racehorse is past its prime, it is often sold to private owners, riding schools, or — worse — slaughter markets. There is no formal retirement or welfare fund, and ownership tracking becomes murky.

The ethical question therefore persists: Can the industry that celebrates equine beauty and speed also take responsibility for their lifelong welfare?

Global Standards and India’s Lag:

Internationally, countries like the UK, Germany, and New Zealand enforce stringent welfare codes that include minimum space, exercise requirements, and mandatory rest periods. The World Organisation for Animal Health (WOAH) has published detailed Terrestrial Animal Health Codes for equine welfare — documents that India has yet to formally integrate into its regulatory structure.

While India has world-class breeders and racing infrastructure, it lags in establishing a national equine welfare authority or central registry. Without these, accountability remains diffused and violations go unnoticed.

A comparative perspective reveals that India’s horse welfare framework, though well-intentioned, lacks institutional depth and regular auditing — both key to ensuring humane standards in the equine industry.

The Way Forward: Policy, Partnership, and Compassion:-

To address horse abuse comprehensively, India must act across multiple levels:

1. Modernise the Law:

The PCA Act needs urgent amendment. The Prevention of Cruelty to Animals (Amendment) Bill, which proposes fines up to ₹75,000 and imprisonment, should be passed without delay.

2. Create a National Equine Welfare Policy:

India must establish guidelines for ownership, care, breeding, racing, retirement, and slaughter prevention. Mandatory microchipping and registration would ensure traceability and accountability.

3. Independent Oversight in Racing:

Welfare audits of race clubs should be conducted by independent veterinarians, not internal committees. A dedicated fund for retired horses, contributed by race clubs and owners, is vital.

4. Education and Sensitisation:

Training programmes for grooms, stablehands, and police officials can build empathy and improve first-line care.

5. Public Awareness and Ethical Choices:

Citizens can choose not to ride or hire horses that appear injured or underfed, report cruelty, and support certified sanctuaries.

A Matter of Conscience:

From Uchchaihshravas, the celestial horse of Hindu mythology, to Chetak, Maharana Pratap’s loyal companion, horses have held a place of honour in India’s moral imagination. Yet in our modern quest for entertainment and profit, that moral bond seems frayed.

If a civilisation is judged by how it treats its voiceless beings, then India’s treatment of its horses demands deep introspection. Protecting them is not merely an act of kindness — it is a reaffirmation of our shared humanity.

Racing Foundation Conference 2025: Engaging the next generation and safeguarding the future of horse-racing.

I am currently in England at the National Stud, training to become a skilled horsewoman. So far, I have gained practical experience in covering, foaling and weaning operations, and I am now focusing on the sales and marketing of some of the finest Thoroughbred bloodlines in the world.

The programme is exceptionally well designed, offering a structured learning journey that brings us into close contact with some of the leading organisations and professionals within the remarkable British Thoroughbred industry.

As part of this training, tomorrow I will be attending a full-day workshop as a delegate, where leading experts will be engaging with us directly. The agenda is to reflect on and discuss meaningful strategies for how the next generation in Britain can be reconnected with the nation’s rich traditions of breeding, raising, training and racing Thoroughbred horses.

As someone actively involved in the business, and also an international visiting student at the prestigious National Stud, I felt it both pragmatic and valuable to share my thoughts on this issue not only from a British perspective, but also from an Indian and wider international viewpoint.

In discussing the British, Indian, and International contexts I will focus on: 

Current challenges (why youth aren’t as engaged as they could be.)

Opportunities (digital, cultural, sporting, educational.)

Concrete strategies (marketing, PR, education, career pathways, community building.)

Conclusion (future vision for sustainability of horse racing).

Let's begin  with 'Engaging the Next Generation in the British Horse Racing Industry.'

The British horse racing industry, one of the oldest and most prestigious in the world, faces both immense opportunities and mounting challenges as it navigates the twenty-first century.

 With its rich heritage spanning centuries, iconic races such as the Grand National and Royal Ascot, and world-leading breeding operations, the industry has long stood as a symbol of British culture and sport. However, despite its traditions, the industry must grapple with shifting social values, competition from other sports and entertainment, and the necessity to remain relevant to younger generations. 

Engaging the next generation is not merely desirable; it is essential for the sustainability and global leadership of British horse racing.

In my opinion the challenges facing youth engagement are:

Young people today are immersed in digital-first lifestyles, where e-sports, football, social media, and streaming platforms capture much of their attention. Horse racing, by comparison, is often perceived as distant, elitist, or overly traditional. 

Concerns about animal welfare also influence how the sport is viewed, especially by younger audiences who are increasingly socially conscious. 

Additionally, the decline in attendance at racecourses among youth, and reduced betting engagement by younger demographics pose existential threats.

The challenge is to to create 'Opportunities for Engagement.'

As horse racing in Britain retains a unique appeal. It combines sporting excitement, cultural pageantry, and economic importance, employing tens of thousands and contributing significantly to the rural economy.

 Its international reputation offers a platform to reinvent itself for the digital age. The challenge, therefore, lies in reimagining the sport’s appeal without losing its heritage.

In my opinion, srategies for engaging the next generation with this glorious industry are :

1. Digital Innovation: Racing must move where young people already are—on social media and gaming platforms. Live streaming, virtual reality race experiences, behind-the-scenes content with jockeys and trainers, and interactive racing apps can turn horse racing into an immersive experience for tech-savvy youth. Gamification—fantasy racing leagues, predictive apps, and esports-style competitions—could transform engagement.

2. Educational Pathways: Young people must see horse racing not just as entertainment, but as a career opportunity. Partnerships with schools, universities, and equine colleges could expand knowledge about veterinary science, horse care, breeding, and racecourse management. Apprenticeships and scholarship programs would showcase the industry as a vibrant and sustainable career path.

3. Inclusivity and Accessibility: Breaking the perception that racing is exclusive to the wealthy is vital. Affordable ticketing for youth, outreach programs in urban areas, and fan engagement initiatives can democratize the sport. Engaging influencers and ambassadors from diverse backgrounds can help reshape the narrative.

4. Animal Welfare Leadership: Addressing welfare concerns proactively is non-negotiable.

 By showcasing the high standards of equine care and promoting transparency, the industry can win trust among ethically conscious youth. Campaigns highlighting the life of thoroughbreds beyond the racetrack—such as retraining for other equestrian disciplines—can also resonate deeply.

5. Cultural Integration: The UK’s multicultural youth should see themselves represented in racing. Celebrating diverse jockeys, international horses, and inclusive fan cultures would make racing feel modern and relevant.

Thus the future of British horse racing depends on its ability to modernize without losing its soul. By investing in digital innovation, education, inclusivity, and welfare, the industry can capture the imagination of the next generation. In doing so, it not only secures its survival but also strengthens its place as a global leader in sport and culture.

Now let's look at engaging the next generation in the 'Indian Horse Racing Industry'.

Horse racing in India, though deeply rooted in colonial-era traditions, stands today at a crossroads. The sport once held prestige in the subcontinent, with racecourses in cities like Bangalore, Mumbai, and Kolkata drawing vibrant crowds.  Yet in recent decades, Indian racing has struggled with declining youth interest, legal restrictions on betting, and a lack of modernization. For the industry to thrive, it must strategically pivot towards engaging the next generation of Indians, who represent not just future audiences, but also future owners, trainers, breeders, and ambassadors.

Challenges in  India are that racing is often associated with gambling rather than sport, which diminishes its broader appeal. Younger generations, especially from urban middle-class backgrounds, perceive horse racing as elitist and disconnected from their lives. Additionally, the industry has been slow to adopt digital platforms and modern marketing strategies. Compared with cricket, football, and even kabaddi, racing lags in visibility.

Despite these challenges but, India’s demographic advantage—a young, aspirational population—offers a vast untapped market.

 The growing popularity of equestrian sports, the expansion of social media, and India’s rising global standing create opportunities to rebrand racing as not just a betting-driven event but as a lifestyle sport combining tradition, glamour, and competition. I come from a tier two cityin India, but I started riding horses, as young as ten, and continue to care for horses with Chandigarh Horse Riders Society.

 So in India, there is respect for horse sports, but sadly thd government needs to engage more positively with this industry.

Strategies for engagement of youth in India are:

1. Rebranding Horse Racing as a Sport, Not Just Betting: Youth campaigns should highlight the athleticism of jockeys, the science of training, and the beauty of the thoroughbred. Promoting equine welfare, fitness, and the sporting thrill can counterbalance the gambling stigma.

2. Digital Expansion: India’s young generation is digitally native. Streaming races online, creating racing-focused mobile apps, and offering data-driven interactive content (such as race analytics, predictive games, and fantasy leagues) could engage audiences nationwide—even those far from racecourses.

3. Campus Engagement and Education: Racing can connect with young minds through university clubs, internships, and partnerships with veterinary, management, and sports institutions. Creating racing-related curricula, summer camps, and equine care workshops can nurture interest in careers within the industry.

4. Inclusivity and Diversity: Racing must appeal beyond traditional elite circles. By opening racecourses to student festivals, music concerts, and family days, the sport can cultivate a youthful, inclusive image. Youth-focused pricing policies and influencer-led promotions could further democratize the experience.

5. International Exposure: India could encourage young professionals to train abroad in established racing nations like the UK, Ireland, and Dubai. I for instance have been encouraged by Ms Amita Mehra, the CEO and owner of Usha Stud farms, and my Dad, an Indian army Captain, who  simply put his blessings in place, to ensure that I am training  at the elite ENS.  Ambassadors like me  can bring back global best  practices  to India and inspire peers.

Thus to conclude, engaging India’s youth requires a complete reimagining of the sport’s identity—from a niche betting pursuit to a mainstream cultural phenomenon.

 With its vast youth population, India has the potential to not only revive but also expand horse racing into a modern, vibrant industry. By embracing digital platforms, inclusivity, and education, Indian horse racing can reinvent itself for the twenty-first century.

Now let's also look at engaging the Next Generation in the International Horse Racing Industry

Horse racing is a global industry, spanning continents from Europe and the Middle East to Asia and the Americas.

 The sport commands billions in economic activity, supports extensive breeding and training networks, and unites cultures through iconic events such as the Kentucky Derby, Dubai World Cup, Melbourne Cup, and Prix de l’Arc de Triomphe. However, like many traditional sports, horse racing faces the challenge of declining youth engagement. 

In an era of rapid digital transformation, animal welfare advocacy, and diversified entertainment options, the international racing community must coordinate strategies to captivate the next generation.

Global Challenges are, that across international markets, horse racing is often seen as a sport of older generations. 

The rise of alternative entertainment, like E-sports, global football, cricket and digital streaming—has overshadowed racing. Additionally, animal welfare concerns have become more pronounced, creating reputational challenges. The pandemic accelerated the shift to online entertainment, which racing has only partially embraced.

Inspite of it all, the 'Global Opportunities' are, that despite these challenges, racing possesses assets unmatched by other sports: a blend of tradition, high stakes, glamour, and international appeal. Its truly global nature offers opportunities to foster cross-cultural connections. Moreover, the thoroughbred industry is intrinsically linked to broader economic ecosystems—tourism, rural employment, and global trade, which makes it strategically significant.

Strategies for Engaging the Next Generation at international level are:

1. Digital and Cross-Platform Storytelling: Racing must invest in global digital campaigns showcasing stories of horses, jockeys, and breeders. TikTok, Instagram Reels, and YouTube shorts can be leveraged for bite-sized storytelling that captures youthful attention spans.

2. E-sports and Virtual Racing Integration: The international industry could collaborate with gaming developers to create racing video games or VR platforms, making the sport more interactive and accessible to young fans.

3. Global Youth Ambassadors: Establishing exchange programs for young professionals across racing hubs—UK, Ireland, USA, Japan, UAE, Australia—would foster a global network of youth engaged in the industry. This can strengthen cross-border collaborations and fresh perspectives.

4. International Education and Scholarships: Creating global racing academies, offering scholarships for training in equine science, business management, and veterinary care, would institutionalize youth engagement. This also addresses workforce sustainability in breeding, training, and racecourse management.

5. Sustainability and Welfare: International racing must lead in equine welfare standards, environmental sustainability, and transparent governance. Younger generations value ethics and responsibility—embedding these in global racing can enhance its legitimacy and appeal.

6. Hybrid Events: Beyond traditional race days, integrating music festivals, youth fashion, and cultural showcases into race meetings can make them lifestyle events attractive to younger demographics worldwide.

Thus the international horse racing industry stands at a pivotal moment. Its survival and growth depend on its ability to adapt to the tastes and values of the next generation. By embracing digital innovation, promoting global education, and positioning itself as a sport rooted in ethics, culture, and internationalism, racing can secure its place as a truly global sport for the future.

Author Divya Gurnay, is a Masters in law, Mass-communication, Human rights, and a world record holding mountaineering instructor, an India High court's Advocate, yet above them all, an Indian Horse Woman, honing her skills at the best Thoroughbred institute in Europe, The National Stud.